aped urn to hold the ashes, said Bill Curren, owner of Forest Lawn Cremation. The funeral director, who usually charges $1,000 to $2,000 for cremation, made the offer to draw attention to the perils of drunken driving. "It‘s no joke," Curren said, citing estimates that 200 to 300 people will die in U.S. traffic accidents over the New Year‘s holiday weekend and 60 percent will be alcohol-related. To be eligible, those who plan on drinking and driving must call Curren‘s crematory in the southwest Florida city of Port Charlotte and register their names and addresses. Seven people have signed up for the deal so far this year, he said. Curren, who has extended the offer for four years and never had to deliver, hopes that the mere act of registering will prompt revelers to think twice and resolve not to drive drunk.